Here is our Social media strategy. It outlines where we post, why and how often. It also mentions the different categories of post types we have.
Why?
68% of adult social media users are active on Facebook. It is a very valuable, widespread platform to share content and to get found. Use a professional, cooperative approach.
Posting links can also bring a lot of traffic to your website.
What?
Events, Talks, Curated Content, Case Studies, Milestones, Services, Articles
How often?
1 post per week
Why?
LinkedIn is a website from professionals for professionals. It is all about networks and connections. It is important to grow our brand and be found by businesses and possible collaborators.
Links posted bring more traffic to our website.
What?
Events, Talks, Curated Content, Case Studies, Milestones, Services, Articles
How often?
1 post per week
Why?
Instagram balances a more personal side to a professional one. Here we can share more of who we are, with a lot of visual content and Stories. Instagram targets a younger audience.
What?
Events, Talks, Case Studies, Milestones, Services, Projects, The Lab, People
How often?
1 post per week
Medium
Why?
Medium is for us to show that we are thought leaders and share our take on things. Mostly it is for curated content and articles we write or an opinion we want to share with others that are like-minded and to inspire.
What?
Events, Curated Content
How often?
1 post per month
Post Categories
Event
Pretty self-explanatory. A series about Events that we will be part of. Before an event, we can announce where we will speak and invite to come. After we were at an event we can post about our experiences. This can be in visual or written form.
Can be posted on: Facebook, LinkedIn, Instagram and Medium (depending on content)
Curated Content
This series is all about particular topics or areas of interest. This usually content like a written article of us exploring or explaining new topics.
Can be posted on: Facebook, LinkedIn and Medium
Peeps
All about us! The Team, Block Zero and stuff we interact with. Here belongs everything about People!
Can be posted on: Instagram
Projects/The Lab
Progress, projects, collaborations in the Lab. This can be a bit tricky – especially if we signed an NDA or discretion is advised. But we will take pictures in the process and keep them in our Content library so at a later time we can post about projects when we know it’s alright!
Can be posted on: Instagram, when the Lab part is up and we can link to the website then also on Facebook and LinkedIn
Services
A mixture of dissecting a project and explaining a certain service and/or just writing about our knowledge or services. This is to highlight what we are able to provide.
Can be posted on: Facebook, LinkedIn, Medium
Milestones
Case Studies, Launching of a product, Awards, Nominations, Signing a contract with a big company, etc. Anything that is a big thing for us.
Can be posted on: Facebook, LinkedIn and Instagram
Extra
Anything that can’t be categorised into above categories.
Can be posted on: that depends on the content! Visuals – Instagram, Facebook, LinkedIn and Medium – articles
Link to our GoogleDoc: Social Media Strategy